Novamedia Sweden operates The Swedish Postcode Lottery, Sweden’s largest lottery.
The lottery’s objective is to generate money for the nonprofit sector, with an overall vision for a better world. Customers have the chance to win money every day along with their neighbors as surplus sales go to the non-profit sector.
The surplus from The Postcode Lottery is distributed for charitable purposes through the 53 beneficiaries of PostkodLotteriet. This money comes from the sale of postal code locks, scratch cards and bingo games online. Nearly one million Swedish residents take part in The Postcode Lottery, which annually generates over one billion Swedish crowns to the non-profit sector. Since its inception in Sweden, more than 8.3 billion Swedish crowns have been distributed to charity.